by Helen Denney-Stone on 30 November, 2011

HEURISTICS – enabling a person to discover or learn something for themselves : a “hands-on” or interactive heuristic approach to learning.

Encouraging a person to learn, discover, understand, or solve problems on his or her own, as by experimenting, evaluating possible answers or solutions, or by trial and  error –  a heuristic teaching method.
Heuristic methods are used to speed up the process of finding a satisfactory solution, where an exhaustive search is impractical. They include  using a “rule of thumb” an educated guess, an intuitive judgment, or common sense.


In psychology, heuristics are simple, efficient rules these are “hard wired” into us by our experiences and evolution we learnt them, these “rules” that people live by are often the reasons why we  make decisions we do , come to judgments we do, and solve problems in the way we do , or not at all, typically when facing complex problems or incomplete information. These rules work well for us under most circumstances, but in certain cases lead to systematic errors or cognitive biases, we are effected by what we see and who is observing us. They are the rules that underline us often subconsciously.


This post was written by...

– Co-Founder and Creator of Binspired2.

Helen Denney-Stone, mentor, author and coach. She has studied and observed cognition and behavioural sciences for over a decade and is considered an expert on human behaviour and personal transformation. A specialist in entrepreneurial business, internet marketing and sales psychology, her expertise give an unbeatable blend of psychology and internet marketing.

Contact the author

Previous post:

Next post: