Ordinary or Extraordinary?

by Elly Hurley on 28 November, 2012

7 Crucial Elements to Success

I put myself on a ‘course and seminar’ sabbatical this year and it’s been so refreshing. Over the previous 3 years I had crammed so much information – useful, useless and lets say unique – into my brain.

I enrolled in courses, seminars, webinars, educational events, trainings, you name it, I was at it. I was a promoter’s dream come true – stick an enrollment form under my nose with the statutory promise of something bigger and better and I was in as a fully paid client. I even went back to night classes at university.

But it got to the stage where I was in total overload and overwhelm, and something had to be done. There was one of me and a workload for about 20 if I was to implement everything I had been told by the ‘experts’ and ‘gurus’ I needed to do to have a successful business.

Can you relate to this?

It seems to be a rite of passage for a large number of people wanting to increase or boost their business in a world which is now predominantly on-line. I was one of them until I realised I needed perspective and I began implementing some of my specific learnings.

Now, I’m not talking about dipping your toe into the water, and pulling it straight out because it was cold. I’m talking about diving in head first, fully immersing yourself and properly testing the precise knowledge you have been given. Some things may work right away, some may need to be tweaked a little and some may need to be trashed. But if you don’t try them out, you are never going to know.

This testing phase can and will cause frustration, confusion, anger and elation – sometimes all in the same day – you will get to know your strengths, your weaknesses, and your triggers. You will quickly identify what you know, what you don’t know, what you think you know and what you need to know. And instead of focusing on what you do know and can implement to move forward and achieve, you will focus on what you don’t know, or what you think you need to know and go out looking for the next ‘shinny’ course that will supposedly give you the answers. But, will it?

Trust in yourself, trust in the knowledge you have and make a commitment to follow through with your plan to the end. It doesn’t matter if you’ve dreamed up the best creation in the world, written the most detailed plan to get it to market, and begun the process, if in fact you don’t finish. It is the finisher’s than reap the rewards. Persistence, perspective,  and practice are what you need. Oh, and, a positive mindset.

There are many people I’ve met and coached that have been to one seminar after another, and they are learning a lot but they aren’t doing anything with what they have learnt and they definitely aren’t making money.

Don’t get me wrong, I’m not saying you should never attend any trainings or courses. To the contrary, I am a firm believer in personal development and learning, there is no growth without learning. What I am saying though, is make sure you give yourself time to breathe between courses, to implement and put into practice what you have learnt and then take stock and identify what you need to learn next.

Sir Richard Branson once told me that the most successful people are those that know what they know, know what they don’t know and know what they need to know. With this information, then you either learn what you need to know or employ somebody that already knows it. This way you are guaranteed to move forward. The vital point is you either learn it or employ someone that knows it, but then you must implement it.

From my own personal experience, discussions with and listening to some of the most successful entrepreneurs of our time, here are my 7 crucial elements to your business success.

1. Implement what you already know. Don’t wait because you ‘think’ there is more you could add but you don’t know what that is just yet. What you truly don’t know and need to know will become apparent.

2. Create fans not customers. Customers are people you supply a product or service to. Fans are people who love you, they love your service and products, they want to hear more from you. The difference between the two is you are an expert to your fans and just a business to your customers. One they want from you, the other you are trying to sell to them.

3. Stand out from the crowd. Be the difference that makes the difference. Don’t be afraid to  try something new. Just because somebody else hasn’t done it, doesn’t mean it won’t work.

4. Do something that you could talk about for an hour. It’s a common statement to do something that you love, but a more practical statement is to do something you can talk about for an hour because if you can, not only do you have a passion for it but you have knowledge of it.

5. Be visible, engage with your fans. Use social media. We live in a world of the internet and new technology. You can’t ignore it, so embrace it. Utilise all of the technology available to you, including mobile services. Social media sites are ubiquitous, too many for anyone to manage however the top 4 are Facebook, LinkedIn Pinterest and Twitter, so start here.

6. There are 2 F’s not to be afraid of – Feedback and Failure. Feedback gives you some direction of that which you are doing right or wrong. It provides you with information about what to keep and what to change.  Failure is the only definitive way of knowing it is the wrong way. If you use this knowledge wisely you will discover the right way, the route to success.

7. There are 2 C’s that make all the difference – Clarity and Choice. Clarity is essential. If you are clear on your goal, you are clear with your direction, clear with your mindset and clear with your message. Be prepared to make choices. Be decisive, make a decision and if it doesn’t work make a choice to change it. All choices lead to action. Make a choice today.

Last and by no means least, have fun! This is not a step but an essential way of life. Think about it, have you ever failed at anything when you were having a whole lot of fun!

This post was written by...

– Co-Founder and Creator of Binspired2.

Elly Hurley, mentor, author and coach. She has studied and observed cognition and behavioural sciences for over a decade and is considered an expert on human behaviour and personal transformation. A specialist in entrepreneurial business, internet marketing and sales psychology, her expertise give an unbeatable blend of psychology and internet marketing.

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